Seven principles shaping digital strategy and leadership

The digital revolution, now in full swing, is unleashing a whole new wave of innovation and wealth creation, transforming markets and competitive landscapes right across the global economy. Not only are digital networks and Artificial Intelligence dramatically reshaping the external context for business. The new digital technologies driven era is also fundamentally changing the nature of work and organization, as we have come to know them, with major implications for what it will mean to lead effectively in this radically different business environment. In his new book, Leading in the Digital World: How to Foster Creativity, Collaboration and Inclusiveness, leadership expert, Amit S. Mukherjee identifies seven principles that together help to define the new context for work, organization and leadership, offering a valuable template for corporate leaders everywhere seeking to understand the new leadership imperatives of the digital age and why the new era “calls for a new kind of leader – one who emphasizes creativity, collaboration and inclusivity.”

The seven principles are:

  1. Digital technologies reduce, or eliminate, the value of an elite group’s skills or knowledge and enable – and may even require the automation of its work.

  2. Digital technologies augment the capabilities of less-skilled people, enabling themto undertake tasks they couldn’t earlier.

  3. Digital technologies enable – and may even require – work to be distributed over time and geography.

  4. Digital technologies enable – andmay even require – work to be increasingly thought-driven instead of beingmuscle-powered.

  5. Digital technologies create needs that aren’t predictable and/or add disproportionately great value.

  6. Digital technologies expose organizations to radical transparency, which may – or may not – benefit them individually, or their networks or society at large.

  7. Digital technologies interact with, and affect, an organization’s external environment.

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